Frontier HerbFest Discontinued

The long run of Frontier HerbFest, the nation's largest herb and sustainable living conference, came to an end with HerbFest 2005. This was a difficult decision for us at Frontier, because HerbFest has provided 12 years of fun, education and inspiration for thousands of enthusiastic attendees. We enjoyed sponsoring the event and are proud that we started, sustained, and, for the last two years, revived HerbFest.

But, unfortunately, HerbFest has not been immune to the nationwide trend of declining herb conference attendance. Travel has become more expensive, and many new options to access herbal information have become available. As fewer people come to HerbFest, it becomes harder to justify the communication, organization and physical work that the event requires. We feel that we can use the substantial resources required to host HerbFest more effectively in other ways to provide information about and promote healthy living. Some of these include newer media like the internet and CDs, but we will also continue to support the "old school" approach of seminars and festivals -- both on a smaller scale ourselves and through the support of other, more specialized organizations around the country that host these events.

With our mission to "convert the world to natural and organic products," we will continue to actively provide information and educational opportunities that explain the "why" and "how" of natural living. We thank everyone who has supported this great event by speaking, attending, or working on it--the passion, devotion and sense of community that characterized HerbFest will continue to inspire us.